As the title portrays, this book covers all the fundamental and exciting facets of the event- and MICE industry. It is a great foundation for anyone looking to work in this industry, as well as being inspirational to current event- and MICE professionals.

The real MICEbook is an asset which belongs on everybody’s desk. 

In december 2022 Gebert (the author) received the ‘Education 2.0 – Outstanding Leadership Award’ for the book and the course.