The real MICEbook
As the title portrays, this book covers all the fundamental and exciting facets of the event- and MICE industry. It is a great foundation for anyone looking to work in this industry, as well as being inspirational to current event- and MICE professionals.
The real MICEbook is an asset which belongs on everybody’s desk. As the title portrays, the book will cover all the fundamental and exciting facets of the MICE industry (Meetings, Incentives, Conferences and Exhibitions). It is a great foundation for anyone looking to work in this industry, as well as being inspirational to current MICE professionals. The real MICEbook is an asset which belongs on everybody’s desk.
With more than 25 years’ experience in the MICE industry and more than 15 years’ as a lecturer at a university of applied sciences, Gebert Janssen decided to write this book about the MICE industry to give inspiration and knowledge to everybody who is interested.
In december 2022 Gebert (the author) received the ‘Education 2.0 – Outstanding Leadership Award’ for the book and the course.
Provide your details at the bottom of this page under ‘How can I help you? Please specify which book you are interested in.
go directly to the shop for the e-book
or click on this link to order a paperback version.
References
Milos A. Dimitrijvic
“After reading MICEbook you immediately become a real MICE expert and can already start working in the MICE industry. It is really a masterpiece and should be in libraries of all travel experts”.
Adedayo Adesugba
“The MICE industry is still in its infant stage in most of Africa. The fast-growing economic hub of the last frontier, the West African sub-region, is in dire need of knowledge that will stimulate global industry growth, and attract much-needed foreign investment. To this end, Gebert Janssen’s new book throws light on traditional practice and, reveals innovative contemporary practice in this must-have compendium of the MICE industry for the MICE practitioner or anyone interested in taking on the MICE industry as a means of livelihood”.
Johanna Fischer
“I am thrilled that the book delves deeply into crucialtopics like sustainability, water usage and inclusivity. These subjects are increasingly important and it is wonderfull to see the discussed thoroughly. It is a very comprehensive book that covers all essential issues in great detail”.
Tao Jason Wang
“The Real MICEbook offers a great mix of theory and practice. Indispensable for anyone in the MICE industry. The practical advice and in-depth insights have completely changed my way of working.”
The Spectacle of society
Dive into the vibrant world of public events with this remarkable book, meticulously crafted by an industry expert with over 25 years of experience. Whether you’re a novice eager to learn or a seasoned professional seeking to enhance your skills, this book is your ultimate companion.
With a wealth of knowledge and insights, this book offers a dual-purpose approach, serving as both a guide for beginners and a practical handbook for industry experts. You’ll discover the secrets behind orchestrating memorable events, from concept to execution.
Inside, you’ll find over 70 intriguing case studies, 75 movie references, and more than 550 thought-provoking quiz questions that make learning interactive and engaging. No matter your prior knowledge or experience, this book provides straightforward explanations to ensure accessibility for all readers.
The author’s deep appreciation for the industry is evident in the wealth of knowledge shared, gathered from passionate colleagues and experts who have shaped the content. It’s a comprehensive resource that equips you with a solid foundation to explore specific areas of interest further.
This book is a heartfelt dedication to students embarking on their educational journeys and seasoned professionals seeking inspiration and guidance. As you turn the pages, you’ll gain the tools and insight to unlock your full potential and contribute to the continued growth and success of public events.
Join the remarkable journey through the captivating world of public events. Let this book inspire you to create extraordinary experiences and leave an indelible mark on this awe-inspiring industry.
Provide your details at the bottom of this page under ‘How can I help you? Please specify which book you are interested in.
go directly to the shop for the e-book
There is no paperback available from this book.
References
Daniël Lühl
“The Spectacle of Society offers a clear overview of everything needed to organise an unforgettable public event. It is an inspiring book packed with innovative ideas and strategies. Recommended!”
Nikki Stegink
“The Spectacle of Society provides a very recent look into the world of public events, describing in detail the diversity and approach of this type of event”
Iñigo García-Valenzua
“The Spectacle of Society is a groundbreaking book to organizing public-facing events. It combines in-depth case studies with interactive elements, making it an indispensable resource for any event professional or student striving for excellence.”
Julio Rivas
“The Spectacle of Society is a must-read for anyone looking to create a truly unforgettable event. It’s brimming with innovative ideas and practical strategies, backed by real-world data and examples, that will leave you inspired and ready to make your next gathering a triumph!”
