The real MICEbook
From now available in English, Spanish and Chinese.
NEW: 4th edition in English!
What's new?
The Real MICEbook (4th edition) is a comprehensive and completely updated guide to event management and the world of MICE, offering an insightful journey through meetings, incentives, conferences and exhibitions. Spanning approximately 650 pages, including around 100 pages of new and refreshed content, this edition delivers up to date knowledge, practical tools and strategic insights for today’s business event professionals. Featuring more than 50 real case studies, a wealth of engaging films and numerous interactive quizzes, it blends academic depth with practical relevance, making learning both meaningful and inspiring. After its success in more than 30 countries, this renewed edition strengthens its position as an essential resource for students, educators, industry professionals and organisations wanting to understand, design and manage impactful business events in an ever-evolving industry.
NEW: The spectacle of society
What's new?
The Spectacle of Society offers an in-depth exploration of the world of public events and their role in shaping culture, communities and collective experiences. Spanning over 950 pages, this extensive book is a treasure trove of knowledge, packed with more than 70 real-world case studies, 75 enlightening films and over 550 interactive quiz questions. It examines how public events influence behaviour, identity and connection, while also providing practical insights into design, management, impact, meaning and legacy. Combining academic depth with accessible storytelling, this book serves as both a reference work and an inspiring guide for students, professionals, policymakers and anyone fascinated by the power of large-scale events to bring people together and shape society.
NEW: From Experience to Purpose
What's new?
From Experience to Purpose explores the powerful evolution from the Experience Economy to the Transformation Economy and ultimately to a Purpose Economy, where meaning, impact and long-term value creation take centre stage. This 340-page book offers a clear and structured understanding of how organisations can move from creating memorable experiences to enabling genuine transformation and purpose-driven outcomes. Featuring diverse case studies, practical frameworks, real-world insights and more than 50 curated film links for deeper exploration, it equips leaders, educators and professionals with the knowledge and tools to design experiences that do not merely entertain, but truly change people, organisations and society. This book is both a practical guide and an inspiring roadmap for anyone who wants to stay relevant and impactful in a rapidly changing world.