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The real MICEbook

From now available in English, Spanish and Chinese.

From the 1st of november 2020 the book is also available on the BUKU platform.


With more than 23 years experience in the MICE industry and 13 years as a lecturer Gebert Janssen decided to write a book about the MICE industry. 

As the title portrays, the book will cover all the exciting facets of the MICE industry. It will be a great foundation for anyone looking to work in this industry, as well as being inspirational to current MICE professionals. The real MICEbook will be an asset which belongs on everybody’s desk.

The author Gebert Janssen has chosen to put a new perspective on the MICE industry, viewing it from different angles by involving specialists from all over the world. This way the book will be of international value.


Gebert Janssen studied music at the ArtEZ conservatorium in the Netherlands. After his study he ended up in the events industry, where he has been active in the last 24 years.

As founder and CEO he manages offices of the Party- & Eventarchitect in Poland, Czech republik, Surinam, Germany, the Netherlands and Belgium. This agency designs and cares for a wide range of event marketing-, live communication-, business events and incentive travel for different branches of the Polish, German, Surinam, Czech republik, Dutch and Belgium businesses.

The last 12 years Gebert is also lecturer at TIO University of applied sciences. He is head of the department Eventmanagement (responsible for the courses Eventmanagement, Eventmarketing, Imagineering, Citymarketing, Trends & developments, MICE and Conference management, Safety and logistics in events.) Every year he motivates many students for the event- and MICE business.

In 2013 and 2018 Gebert received the Crystal Award for organizing the most Exceptional Travel Programmes in Africa and the Middle East (2013) and in January 2018 for organizing a programme in Europe.

Many organizations and Universities know Gebert as a educational, motivational and inspiring (keynote)speaker. His presentations are always very usable in practice. (some examples: SITE meeting – Edinburgh, Asian Mice Forum – Taipei, EFEA – St Petersburg, MIS – Madrid, IMEX 2015,2016 and 2018 – Frankfurt, SITE global conference – New Delhi, Providence university – Taichung (Taiwan),  ICE of Mice-Istanbul, MICE east Africa- Addis Abbeba, Site meeting – Warsaw, ACCOR – Amsterdam, SITE global conference – Panama, Business tourism Scotland conference – Glasgow, World MICEday 2017 and 2018 – Qingdao, ICCA conference middle east 2018)

Gebert is also the author of ‘The real MICEbook’ (2017), a book with all the basics for the MICE professional. This book has already been sold in more than 25 countries. In 2020 the book will be released at the Chinese market (in Chinese language),

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