Introduction

A 01: The MICE market

Introduction 001

MICE 002

Reasons for MICE 003

Domain 004

                                                                              MICE in the world 005

A 02: History,today,future                                  

History 006

                                                                              Today 007

                                                                              Future 008

A 03: The meaning for countries,regions and cities

                                                               MICE versus citymarketing 009

                                                                    The emergence of citymarketing 010

                                                                              The rise of citymarketing 011

                                                                              Current state 012

                                                                              City branding 013

                                                                              Events in a city 014

                                                             The key values of the MICE industry 015

                                                                              Improve host city image 016

A 04: Strategic choices of the government

                                                                              Branding 017

                                                                              Government support 018

A 05: The key players and stakeholders

                                                                              Clients 019

                                                                              Suppliers 020

                                                                              Others 021

Some important keyplayers 022

                                                                  Convention and Visitor Bureau 023

                                                                            Tourism office 024

                                                                           Destination marketing office 025

                                                                                              Marketing office 026

A 06: Intermediaries who work mainly for customers      

Destination management company 027

                               Incentive company 028

                               Professional conference organiser 029

A 07: Suppliers

                               How to choose the right supplier 030

A 08: Catering

Introduction 031

Planning 032

Drinks (beverages) 033

Food 034

Diets 035

Practical interpretation 036

Catering and legislation 037

Catering establishment 038

Catering staff 039

A 09: Event agency

Introduction 040

Know how 041

Choosing an agency 042

A 10 Entertainment

Purpose of entertainment 043

Target group and entertainment 044

Types of entertainment 045

Booking an act 046

Considerations for entertainment 047

A 11: Transport

Introduction 048

Car or taxi 049

Coach/bus 050

Train 051

Boat 052

Plane 053

Other 054

A 12: Venues

Venue requirements 055

Types of venues 056

How to choose the right venue 057

A 13: Event equipment

Action plan 059

Audio engineering 060

Lightning technique 061

Image technique 062

Interpreting booths 063

Voting systems 064

Wifi 065

Video conference 066

Power supply 067

Special effect 068

A 14: Security

A 15: Decoration

Stage construction 069

A 16: Sanitary facilities

A 17: Water

A 18: Other suppliers

Hosts/hostesses 070

Printed matter 071

Out- and indoor activities 072

A 19: Management style

The management process 073

What is a project? 074

Phases 075

 Processes 076

A 20: EMBOK model

The model explained 077

Embok phases 078

Core values 079

Embok domains 080

 Embok processes 081

A 21: Creativity, concepting and designing

What is creativity? 082

Three components of creativity 083

The creative process 084

A 22: Meeting design processes

          by Maarten Vanneste

Introduction 085

ROI 086

Folder 087

Meetovation & Design Card Game 088

Event.Cards 089

The Event Storyboard 090

 Event Model generation 091

Conclusion 092 

A 23: Customer Journey

What’s it about 093

A 24: Storytelling

What is a story? 094

What is storytelling? 095

What can we learn from storytelling? 096

Dramaturgy 097

A 25: Measurements/Accountability

                                                                                       Introduction 098

Costs 099

Revenues 100

Investment 101

Objectives 102

Effort 103

Accountability cycle 104

ROI model 105

A 26: Marketing & promotions

Introduction 106

The marketing policy of the event itself 107

Eventmarketing as a communicationtool 108

A 27: Communications

What is communication? 109

Communication goals 110

Touchpoints 111

Communication mix 112

Communication plan 113

Communication model 114

Intercultural communication 115

Behaviour in different cultures 116

Importance of intercultural communication 117

A 28: Bidding process

What is a bid? 118

To whom is the bid adressed? 119

Why bid for a congress? 120

Bid team 121

Bid book 122

Site inspection 123

Bidding in companies 124

Lead time 125

A 29: Site selection

The steps 126

A 30: Risks

Risk management 127

Risk factors 128

EMBOK model and risks 129

Classification of risks 130

Working method 131

Risk audit 132

A quick scan with a risk matrix 133

FMEA method 134

Risk management plan 135

A 31: Safety

Security plan 136

A 32: Logistics

What is logistics? 137

What is event logistics? 138

Working method 139

Bottleneck 140

Peak load 141

Queues 142

Multitasking 143

Conclusion 144

Research 145

Setting up the location 146

A 33: Hospitality

Introduction 147

Hospitality by Jirina Jenčková 148

Hospitality in the MICE industry 149

Defining aspects 150

Different businesses 151

Level of service 152

Themes 153

A 34: Sustainability & Legacy

What is sustainability & legacy? 154

Definition 155

What is a sustainable event? 156

The three pillars of sustainability 157

Economic development 158

Social development 159

Environmental protection 160

The primary goals of Sustainability 161

Issues playing a key role in MICE industry 162

Sustainability and legacy in MICE industry 163

A 35: Trends & Developments

Introduction 164

What is a development? 165

What is a trend? 166

Methodogy to examine trends 167

Trendmanagement 168

Trend surveys 169

Select trends 170

Trends translate 171

Trends translate into concepts 172

Some examples of trends 173

Different generations 174

A 36: Finance

Introduction 175

Budget 176

Costs 177

Revenue 178

Liquidity 179

Liquidity forecast 180

Break even point 181

Different business models 182

A 37: Social media

What is social media 183

The value of social media 184

Pitfalls 185

Some media channels in social media 186

Advertise on social media 187

Retargeting 188

A 38: Associations worldwide

Introduction 189

Associations for the MICE industry 190