Content

Introduction

A 01: The MICE market
Introduction 001
MICE 002
Reasons for MICE 003
Domain 004
                                                                              MICE in the world 005
A 02: History,today,future                                  
History 006
                                                                              Today 007
                                                                              Future 008
A 03: The meaning for countries,regions and cities
                                                               MICE versus citymarketing 009
                                                                    The emergence of citymarketing 010
                                                                              The rise of citymarketing 011
                                                                              Current state 012
                                                                              City branding 013
                                                                              Events in a city 014
                                                             The key values of the MICE industry 015
                                                                              Improve host city image 016
A 04: Strategic choices of the government
                                                                              Branding 017
                                                                              Government support 018
A 05: The key players and stakeholders
                                                                              Clients 019
                                                                              Suppliers 020
                                                                              Others 021
Some important keyplayers 022
                                                                  Convention and Visitor Bureau 023
                                                                            Tourism office 024
                                                                           Destination marketing office 025
                                                                                              Marketing office 026
A 06: Intermediaries who work mainly for customers      
Destination management company 027
                               Incentive company 028
                               Professional conference organiser 029
A 07: Suppliers
                               How to choose the right supplier 030
A 08: Catering
Introduction 031
Planning 032
Drinks (beverages) 033
Food 034
Diets 035
Practical interpretation 036
Catering and legislation 037
Catering establishment 038
Catering staff 039
A 09: Event agency
Introduction 040
Know how 041
Choosing an agency 042
A 10 Entertainment
Purpose of entertainment 043
Target group and entertainment 044
Types of entertainment 045
Booking an act 046
Considerations for entertainment 047
A 11: Transport
Introduction 048
Car or taxi 049
Coach/bus 050
Train 051
Boat 052
Plane 053
Other 054
A 12: Venues
Venue requirements 055
Types of venues 056
How to choose the right venue 057
A 13: Event equipment
Action plan 059
Audio engineering 060
Lightning technique 061
Image technique 062
Interpreting booths 063
Voting systems 064
Wifi 065
Video conference 066
Power supply 067
Special effect 068
A 14: Security
A 15: Decoration
Stage construction 069
A 16: Sanitary facilities
A 17: Water
A 18: Other suppliers
Hosts/hostesses 070
Printed matter 071
Out- and indoor activities 072
A 19: Management style
The management process 073
What is a project? 074
Phases 075
 Processes 076
A 20: EMBOK model
The model explained 077
Embok phases 078
Core values 079
Embok domains 080
 Embok processes 081
A 21: Creativity, concepting and designing
What is creativity? 082
Three components of creativity 083
The creative process 084
A 22: Meeting design processes
          by Maarten Vanneste
Introduction 085
ROI 086
Folder 087
Meetovation & Design Card Game 088
Event.Cards 089
The Event Storyboard 090
 Event Model generation 091
Conclusion 092 
A 23: Customer Journey
What’s it about 093
A 24: Storytelling
What is a story? 094
What is storytelling? 095
What can we learn from storytelling? 096
Dramaturgy 097
A 25: Measurements/Accountability
                                                                                       Introduction 098
Costs 099
Revenues 100
Investment 101
Objectives 102
Effort 103
Accountability cycle 104
ROI model 105
A 26: Marketing & promotions
Introduction 106
The marketing policy of the event itself 107
Eventmarketing as a communicationtool 108
A 27: Communications
What is communication? 109
Communication goals 110
Touchpoints 111
Communication mix 112
Communication plan 113
Communication model 114
Intercultural communication 115
Behaviour in different cultures 116
Importance of intercultural communication 117
A 28: Bidding process
What is a bid? 118
To whom is the bid adressed? 119
Why bid for a congress? 120
Bid team 121
Bid book 122
Site inspection 123
Bidding in companies 124
Lead time 125
A 29: Site selection
The steps 126
A 30: Risks
Risk management 127
Risk factors 128
EMBOK model and risks 129
Classification of risks 130
Working method 131
Risk audit 132
A quick scan with a risk matrix 133
FMEA method 134
Risk management plan 135
A 31: Safety
Security plan 136
A 32: Logistics
What is logistics? 137
What is event logistics? 138
Working method 139
Bottleneck 140
Peak load 141
Queues 142
Multitasking 143
Conclusion 144
Research 145
Setting up the location 146
A 33: Hospitality
Introduction 147
Hospitality by Jirina Jenčková 148
Hospitality in the MICE industry 149
Defining aspects 150
Different businesses 151
Level of service 152
Themes 153
A 34: Sustainability & Legacy
What is sustainability & legacy? 154
Definition 155
What is a sustainable event? 156
The three pillars of sustainability 157
Economic development 158
Social development 159
Environmental protection 160
The primary goals of Sustainability 161
Issues playing a key role in MICE industry 162
Sustainability and legacy in MICE industry 163
A 35: Trends & Developments
Introduction 164
What is a development? 165
What is a trend? 166
Methodogy to examine trends 167
Trendmanagement 168
Trend surveys 169
Select trends 170
Trends translate 171
Trends translate into concepts 172
Some examples of trends 173
Different generations 174
A 36: Finance
Introduction 175
Budget 176
Costs 177
Revenue 178
Liquidity 179
Liquidity forecast 180
Break even point 181
Different business models 182
A 37: Social media
What is social media 183
The value of social media 184
Pitfalls 185
Some media channels in social media 186
Advertise on social media 187
Retargeting 188
A 38: Associations worldwide
Introduction 189
Associations for the MICE industry 190
 

MICE (more content)

 M 01: Introduction

           by Igor Kovacecvic    

What is a meeting 191

Goals 192

Planning the meeting 193

Specific meetings 194

Ways to present 195

Work forms 196

Emplacements 197

Meetings and CSR 198

How to bring CSR to your meeting 199

M 02: Specific suppliers

Venue 200

Interpreter, translator or compilor 201

Technique 202

Catering 203

Transport 204

Security  monitoring 205

Speakers 206

Government 207

Agency office 208

Printed matter 209

M 03: EMBOK model and meetings                                                                                                                 

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