The real MICE book

The basic knowledge for the MICE industry

With more than 20 years experience in the MICE industry and 10 years as a lecturer Gebert Janssen decided to write a book about the MICE industry. 

As the title portrays, the book will cover all the exciting facets of the MICE industry. It will be a great foundation for anyone looking to work in this industry, as well as being inspirational to current MICE professionals. The real MICEbook will be an asset which belongs on everybody’s desk.

The author Gebert Janssen has chosen to put a new perspective on the MICE industry, viewing it from different angles by involving specialists from all over the world. This way the book will be of international value.


Are you looking for a (keynote)speaker for your meeting or conference? Is there an interesting topic in the book to present?

As the author of the book, Gebert is more than willing to give a presentation about this topic on your meeting or conference. 

Gebert Janssen studied music at the ArtEZ conservatorium in the Netherlands. After his study he ended up in the events industry, where he has been active in the last 23 years. As founder and CEO he manages offices of the Party- & Eventarchitect in Germany, the Netherlands and Belgium. This agency designs and cares for a wide range of event marketing-, live communication-, business events and incentive travel for different branches of the German, Surinam, Czech republik, Dutch and Belgium businesses.

The last 10 years Gebert is also lecturer at TIO University of applied sciences. He is responsible for the courses Event management, Event marketing, Imagineering, MICE and Conference management, Safety and logistics in events. Every year he motivates many students for the event- and MICE business.

In 2013 Gebert received the Crystal Award for organizing the most Exceptional Travel Program in Africa and the Middle East and also in 2017 for organizing the most Exceptional program in Europe.

Many organizations and Universities know Gebert as an educational, motivational and inspiring speaker. His presentations are always very useful in practice.

(some examples: Asian Mice Forum – Taipei, EFEA – St Petersburg, MIS – Madrid, Site – Edinburgh, IMEX – Frankfurt (3x), SITE global conference – New Delhi, Ice of Mice – Istanbul, MICE East Africa – Addis Abbeba, Site meeting, Warsaw, SITE Global Conference – Panama, Business Tourism Scotland Conference – Glasgow)

Just fill in the contact form or make a call to ask for the possibilities.

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